Built for real Canadian winters
Our journey began with a simple belief: Everyone in Canada deserves a pair of winter boots they can actually rely on.
Living here, we quickly learned that the Canadian winter isn’t just a season—it’s a serious commitment. It demands gear that can handle everything: the blinding white snow, the treacherous black ice, the inevitable slush and the biting wind chill.
We saw the market offering two extremes: boots that were either too expensive and over-designed, or those that simply couldn’t keep your feet warm or dry when it truly mattered. So, we set out to create something better. Something that offers authentic, everyday protection at an honest price point.
Functional, no-gimmick gear
We cut through the noise with three core commitments to performance.
This is what a winter boot should be. No fancy jargon. No unnecessary frills.
Slip-Resistant
For a safe, confident stride on those classic Canadian icy sidewalks and parking lots.
Waterproof
To withstand the unpredictable mix of freezing rain and heavy snow—ensuring you stay bone-dry through the inevitable slushy mess.
Warm
Engineered to lock in heat and keep you comfortable, even when the thermometer dips below -30°C (that’s when winter really starts).
Our focus is squarely on reliable comfort, rock-solid durability and exceptional value. These aren’t just boots; they are essential equipment, designed with the kind of practicality and toughness Canadians respect.
From the morning commute downtown to the weekend escape on the snowy trails, our footwear is purpose-built to support every step of your winter journey.
This is who we are—a brand built by people who understand the winter grind, for everyone who faces the true Canadian elements.













